A few days ago, while reading an article about the rise of made-for-TikTok brands, I came across a statistic I’d seen a couple times before, but had never really paused to interrogate: Gen Z, according to McKinsey, accounts for 40% of consumer spending. Anyone who’s spent any time in marketing, finance, or just on the internet has probably seen this statistic, and myriad ones like it: Gen Z is the
Garbage numbers
Garbage numbers
Garbage numbers
A few days ago, while reading an article about the rise of made-for-TikTok brands, I came across a statistic I’d seen a couple times before, but had never really paused to interrogate: Gen Z, according to McKinsey, accounts for 40% of consumer spending. Anyone who’s spent any time in marketing, finance, or just on the internet has probably seen this statistic, and myriad ones like it: Gen Z is the